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Your Voice Your Choice

The Econo Lodge Franchisees Association of America (ELFA) has been an active force representing Econo Lodge franchisees since 1974. An independent association, ELFA is dedicated to strengthening the Econo Lodge brand and creating a healthy operating environment for member franchisees.

Learn About Membership

We maintain open lines of communication with corporate, ensure franchisees are up to date on important activity, help create profitable operating environments for members and advocate for franchisee concerns

Our Leadership

A new ELFA leadership board was elected in 2015 at the Choice Hotels International Convention to serve the association for the next two years. Meet your board, and connect with your regional directors.

Association Sponsors

Our Association Sponsors play an important role in assisting franchisees with resources and tools that help us optimize our businesses and maximize our investments. See what they have to offer ELFA members.

The Econo Lodge Franchisees Association of America

What Members Say


ELFA is an incredible organization that advocates for their members. They really help us be more successful in our business.

Alice Patel - General Manager

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January 1, 2019 Compliance Deadline for Internet Landing Page

Posted on November 30, 2018 by Louis Smith

If your hotel does not yet have its new Internet Landing Page (ILP) up and running, Choice now has a January 1, 2019 deadline to do so before it will begin impacting your Performance Zone scoring.

Please fill out the following form and send to Choice Hotels ASAP so that they can coordinate with your current HSIA provider and install your new ILP by the January 1, 2019 deadline.

The new Internet Landing Page is of no cost to franchisees, and actually offers properties an opportunity to earn revenue off of local and nearby attractions, restaurants, and other. Please visit the Choice Brand page for more information.

Important Update On ADA Web Site Lawsuits

Posted on January 15, 2019 by Louis Smith

From Recent Choice Hotels E-mail:You may be aware that there is a law firm suing hotels, including Choice properties, in connection with the way property amenities and accessible rooms are being listed on www.choicehotels.comThese claims continue to spread and unless you act now, you could face litigation that you will need to settle or defendThis issue was originally brought to your attention in the March 2018 Franchise Services Dispatch. It is important to remember that you are responsible for accurately listing the amenities and features of your guest rooms.  Choice does not have this information and it is up to each hotel to ensure that the website is correct.  Please take a few minutes today to double check your room type and amenity listing to make sure they are accurate.Choice has information resources for your review here:https://apps.choicecentral.com/ccweb/content/resources/ADA.htmlNext Steps –Please verify which of the amenities below are associated with each of your handicap room types and use this form on ChoiceCentral to update the room amenities with the correct ones for every handicap room type you have. You should also update the hotel amenities using this form to update ADA associated features, especially under the “Security and Accessible” section. Again, you should do this AS SOON AS POSSIBLE.

Here is an article that discusses “drive-by” lawsuits.  Could Your Business Avoid an ADA Drive-By Lawsuit?In the meantime, take action now to ensure your room and hotel ADA descriptors are accurate and fully disclosed on your website.According to this article, there are things that businesses can do to enhance access to their facilities and potentially deter ADA litigation:

  • Consult with counsel on your ADA obligations and develop a compliance plan. It is important to know the design standard that applies to your facility and whether any elements are safe harbored.
  • Consult with an ADA expert regarding potential barriers to access and an appropriate remediation plan.
  • Consider whether your state (e.g., Florida, California, Arizona, Minnesota) has enacted ADA reform legislation and whether it might benefit your business and, if so, how.
  • Should you be sued under the ADA, consider whether prompt remediation may avoid your liability for plaintiff’s attorneys’ fees and costs.
Additional Choice Hotel LinksPhone
Choice Central
Support: ChoiceADVANTAGE, SmartRates 800.528.3118
Online Portal: Content, Photos, OTA, GDS 866.953.4570
Guest Relations, GM Coaching                      800.637.9605
Training Hotline888.550.6345
Natural Disaster, Crisis Management888.228.5160

2018-2019 ELFA Scholarship Applications Now Active

Posted on March 21, 2019 by Louis Smith

ELFA is excited to announce another $2,000 scholarship program for the upcoming 2019-2020 academic year available to employees or family members of an Econo Lodge franchise towards an accredited college or technical school tuition for the coming academic year.

If you or a family member are interested, please download the application for more information and guidance on completing the necessary steps. The deadline for the application to be postmarked is April 30, 2019. The award is up to $2,000 and may be divided among top candidates. Last year we had two recipients of $1,000 each to apply toward their college costs. The winner, or shared winners, will be announced in early May following the Choice Hotels Convention.

All decisions related to the awarding of scholarships is the sole responsibility of the ELFA Board of Directors, who will also serve as the final authority on eligibility and awards.

ELFA College Scholarship Application 2019